Festival and Events Management: An International Arts and Culture Perspective

---

---

Editorial reviews

Review
"For all its global focus and background, this is a British management textbook at its best. It has been well cared for by its team of editors and deserves a wide readership among both students and practitioners in the field... this book will permit students to pick up specialist knowledge and insight before starting their career, and will prove both useful and beneficial."
-Dr Hans-Christian Andersen, Senior Lecturer in Cultural Tourism, Northumbria University, UK

"Festival and Events Management is an extensive compilation in a rapidly growing academic field of study, and the first explicit purpose of this book is to offer an (academic) understanding of this quickly growing field: the management of festivals and event."
Dr. Richard Ek, Department of Service Management, Lund University, Sweden

---

Product Description
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.

With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management

Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

* Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives
* Demonstrates how to manage and market the arts and leisure experience
* International case studies from Europe, New Zealand, Australia and USA

---

Synopsis
"Festival and Events Management: An International Perspective" is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: events and cultural environments; managing the arts and leisure experience; and, marketing, policies and strategies of art and leisure management. Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource. It provides practical applications, models and illustrations of the event management operation from a variety of international perspectives. It demonstrates how to manage and market the arts and leisure experience. It includes international case studies from Europe, New Zealand, Australia and USA.

---

About the Author
Associate Professor, Victoria University, New Zealand

---

Similar products

Events Management
Successful Event Management
Event Studies: Theory, Research and Policy for Planned Events: A Multi-disciplinary Approach (Events Management): Theory, Research and Policy for Planned Events (Events Management)
Arts, Entertainment and Tourism
Festival and Special Event Management (Wiley Australia Tourism)

---

Similar categories

Books . Subjects . Science & Nature . Engineering & Technology . Electronics & Communications Engineering . Telecommunications
Books . Subjects . Sports, Hobbies & Games . Reference . Essays & Sports Journalism
Books . Subjects . Study Books . FE & College . Vocational . Tourism & Leisure
Books . Subjects . Business, Finance & Law . General
Books . Subjects . Business, Finance & Law . General AAS
Books . Subjects . Business, Finance & Law . Management . General AAS
Books . Subjects . Travel & Holiday . General
Books . Special Features . Search Inside!
Books . Refinements . Language (feature_browse-bin) . English
Books . Refinements . Age (feature_two_browse-bin)
Books . Refinements . Format (binding_browse-bin) . Paperback
Books . Refinements . Condition (condition-type)

---