I Want to Buy Your Product... Have You Sent Me a Letter Yet?: How to Create Powerful Sales Letters,Advertisements,Flyers,Brochures,Web Pages and Newsletters ... Customers and Clients to Buy from You!
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Author : Carol A. E BentleyBinding : PaperbackEAN : 9780954920609ISBN : 0954920600Label : Sarceaux PublicationsManufacturer : Sarceaux PublicationsNumber of pages : 180Publication date : 2005-11-01Publisher : Sarceaux PublicationsTitle : I Want to Buy Your Product... Have You Sent Me a Letter Yet?: How to Create Powerful Sales Letters,Advertisements,Flyers,Brochures,Web Pages and Newsletters ... Customers and Clients to Buy from You!Languages : ArrayNumber of items : 1Studio : Sarceaux Publications
Customer reviews
review by: date: 2008-11-20 rating:
My feedbackI found the workshops in this book easy to follow and by practising the techniques I really understood what I was being taught.
This book removes the mystery of writing sales letters that work and its chatty style is easy to read.
I think it is a great introduction for anyone new to copywriting.
review by: date: 2006-08-16 rating:
Keep this at the readyMakes the difference between doing what seems to make sense, and doing what WORKS. It's worth buying this book for Chapter Seven's insights on long letters alone, but the useful resource on page 55 has made my copy dog-eared from months of use. Anybody who writes sales copy would find this an approachable resource.
review by: date: 2005-02-28 rating:
Small and sweet, but packed with great advice!This is only a little book, and you wouldn't think that something so small would be able to cover very much material. Don't be fooled! Bentley clearly has experience in bucketloads, and she's distilled it all into these 160 pages.
The style is easy to read, and the advice she gives is easy to follow. But more important - the book is full of advice, tips, and even attitudes which seem obvious when you read them, but which you'd never work out for yourself if someone hadn't told you. (And, when you compare some of the sales letters you receive every day with the advice in the book, you can see how few other people understand this stuff!)
Overall, a well-deserved five stars for an outstanding book.
review by: date: 2005-02-24 rating:
A Treasure Trove of IdeasCarol Bentley's book is what I call 'delve-able'. It's individuality allows you to delve into a Chapter to seek inspiration or just check something out.
review by: date: 2005-01-30 rating:
Be a super copywriterWithout doubt, this book is an essential read for anyone who may ever need to write a sales letter, draft an advertisement or even write a product description. Every chapter is a gem and because the author uses the techniques described in the book to present the information in the book, it's instantly obvious to the reader just how powerfull they are and how easy to apply. Using the information and techniques from the book, I can honestly say that our new style sales letters are a vast improvement on earlier letters and are already showing improved response ... this book will pay for itself over and over again
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