The carry anywhere camera with an impressive 5x Optical zoom.

The camera's 5x Optical zoom has been especially developed by Fujinon, and delivers an expanded range of picture-taking options, letting you zoom in for dramatic close-ups, even when shooting from far away.

Despite the larger zoom and screen the FinePix J50's compact design is remarkably svelte, at only 23mm thick.  Available in a choice of either Matt Black or Brushed Silver, the slim, stylish FinePix J50 slips effortlessly into your purse or pocket and goes everywhere with ease.

High resolution 2.7-inch LCD screen.

The FinePix J50 features a large high-resolution 2.7-inch, 235,000 pixel LCD screen, which has a reinforced glass coating for scratch-free durability. In addition, the LCD screen is coated with anti-glare surface to increase visibility when framing or reviewing images in bright sunlight, which means that sharing your images with others is easier than ever before.

A low light marvel.

Photos taken in low light are the ones that are most likely to produce disappointing results. Limited flash range and direct light can mean the foreground is harshly lit and the background lost all together. If the flash isn't used at all, the image can suffer from digital interference called 'noise' as the sensor struggles to pick up all of the detail in the scene. Moving images can be blurred as the camera keeps the shutter open for longer to allow as much light in as possible.

So Fujifilm has put 70 years of experience in imaging into fine-tuning the light sensitivity and flash systems of its cameras. You wouldn’t normally expect a camera placed at such an affordable price point to feature such technology but Fujifilm have and we can assure you, it does work to help you take better pictures.

Ease of use.

The camera is preset with an extensive selection of scene modes which make it ready to shoot anything from days at the beach to party portraits in an instant. There's even a 'Baby' mode to ensure those all important pictures of baby's first years look spot-on, with skin tones faithfully reproduced.

Simply select a Scene Position that suits your situation and the FinePix J50 automatically selects the appropriate shutter speed, exposure and white balance to ensure that you get the most of your photography; more stunning pictures, less hassle.